Internet Marketing: Attracting and converting
There are many different approaches to internet marketing however the ultimate goal remains the same - to attract and convert more customers.
Keyword Research
This is where the process begins, get this bit right and you will improve the odds in your favour, when it comes to attracting the right customers to your site.
Search Engine Optimisation
Search Engine Optimisation (SEO) combines a wide variety of elements which together help to promote a websites ranking for the keywords most relevant to the business purpose of the website. SEO is a relatively lengthy process, however it delivers lasting results which are ultimately very cost effective.
Pay per Click
Pay per Click (PPC) is the ideal way to get your products and services promoted very quickly. Most effective for online retailers and people with seasonal or special offers. PPC can also be used a means of creating and maintaining brand awareness.
Email Marketing
Email marketing is a great way of staying in touch with exisiting clients as well as new prospects.
For more information on how the Internet can make your marketing more cost effective contact us today!
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There are 40 million Internet users the in the UK, representing 66% of the population - Source: Neilsen Net
There are 1.3 billion Internet users worldwide - Source: IWS, 2007
Google (.co.uk and .com) accounts for over 89% of all UK searches - Source: Hitwise, 2007
Broadband accounts for 88% of UK internet connections (Sept 2007) - Source: National Statistics
UK Internet Sales amounted to £130 billion in 2006 - Source: National Statistics
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